By Stephen Fried
The mythical lifestyles and entrepreneurial imaginative and prescient of Fred Harvey contributed to shaping American tradition and background for 3 generations—from the Eighteen Eighties all through international battle II—and nonetheless impact our lives this present day in wonderful and engaging methods. Now award-winning journalist Stephen Fried re-creates the lifetime of this not likely American hero, the founder of the nation’s provider undefined, whose striking relations company civilized the West and brought the USA to Americans.
Appetite for America is the marvelous real-life tale of Fred Harvey—told intensive for the 1st time ever—as good because the tale of this country’s growth into the Wild West of Bat Masterson and Billy the child, of the nice days of the railroad, of a time whilst a deal may perhaps nonetheless be made with a handshake and the us was once nonetheless uniting. As a tender immigrant, Fred Harvey labored his approach up from dishwasher to loved ones identify: He used to be Ray Kroc prior to McDonald’s, J. Willard Marriott sooner than Marriott motels, Howard Schultz earlier than Starbucks. His consuming homes and resorts alongside the Atchison, Topeka, and Santa Fe railroad (including historical hotels nonetheless in use on the Grand Canyon) have been patronized via princes, presidents, and numerous traditional tourists searching for the easiest cup of espresso within the kingdom. Harvey’s employees of rigorously screened unmarried younger women—the celebrated Harvey Girls—were the country’s first woman group and have become real Americana, even inspiring an MGM musical starring Judy Garland.
With the verve and keenness of Fred Harvey himself, Stephen Fried tells the tale of ways this visionary outfitted his company from a unmarried lunch counter right into a kin empire whose advertising and recommendations we nonetheless stumble upon in myriad methods. Inspiring, instructive, and highly unique, Appetite for America is historic biography that's as richly profitable as a slice of unpolluted apple pie—and every piece as satisfying.
*With picture inserts that includes over seventy five pictures, and an appendix with over fifty Fred Harvey recipes, such a lot of them never-before-published.
From the Hardcover edition.
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Extra resources for Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time
Appetite for America: Fred Harvey and the Business of Civilizing the Wild West--One Meal at a Time by Stephen Fried